ROGER’S DIARY OF THE END TIMES: Branding your royals, having your food delivered and waiting for the final moments.


There was a time when hereditary monarchies enforced the head of the family’s whims by means a tad stronger than appearances with their attorneys in trademark court. Consider Henry VIII’s six marriages. Of course no reason whatever remains for there to be any such thing as a hereditary monarchy (precedents exist for this sort of cleansing, too).

This brings us to the End Times Branding Department.

Harry and Meghan show anger at palace over loss of royal branding, by Jamie Doward (The Guardian)

Sussexes say monarchy has no jurisdiction over use of word ‘royal’ overseas

The couple’s Instagram account uses the name SussexRoyal, as does a website they set up following their shock decision to stop carrying out official royal duties in favour of financial freedom. Both will have to be rebranded.

Maybe they need to consider guerrilla marketing.

In other news from the apocalypse’s cusp, I posted a brief piece at Food & Dining Magazine about problems with food delivery services, which might be summarized thusly: The more you seek to make things easy for yourself, the harder things get for everyone else.

Edibles & Potables: About food deliveries, domains, tipping and reconciliation

“Life is really simple, but we insist on making it complicated.”
― Confucius

Where I live the options for food delivery used to be simple. Many pizza parlors did it, and maybe a few Chinese restaurants. These were the alternatives to going to the eatery itself to pick up your order, or if it got to be too late in the evening and driving wasn’t an option, tearing into your stash of emergency past-date sardines and stale Saltines.

(They pair well with beer, but I digress.)

These days amid the post-apocalyptic, neoliberally electronic, service-oriented economy, food delivery services have become ubiquitous, and so have issues arising from them. The evolution of these discussions can be confusing, to say the least …