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Roger Baylor Archives
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Marketing
Tag: marketing
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ON THE AVENUES: There’s no business like no business, and it’s...
The New Albanian
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September 12, 2019
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Branding Gahan’s “sweet spot,” part two: He’s selling a whole city...
The New Albanian
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April 18, 2019
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Jeff Gahan has been branding the city in his own image,...
The New Albanian
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February 13, 2019
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ON THE AVENUES: When it comes to beer, less might yet...
The New Albanian
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November 9, 2017
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Branding Columbus? New Gahania brands, too, albeit with the dullest...
The New Albanian
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September 6, 2017
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Refresher course: “Let’s become a place where people want to be....
The New Albanian
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April 24, 2017
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Mud-struck New Gahanian anchor seal marketing … and Rhode Island’s disastrous...
The New Albanian
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April 24, 2017
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Business publications, and why I should know better than to tangle...
The New Albanian
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June 24, 2016
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As McLaughlin dozes, Coffey expresses his dislike of fuddy-duddy steamboat seal-bearing...
The New Albanian
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April 7, 2015
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“Sometimes, marketing enables a pickpocket to steal a wallet–and be thanked...
The New Albanian
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June 25, 2013
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Latest article
2006: The NA Confidential – Volunteer Hoosier merger.
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The New Albanian
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October 2, 2020
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Diana and I first met Randy Smith on the grounds of the Moser Tannery in 2004 (wife Ann was with him; I knew her...
The Highwayman at city council, 2009: “Romeo, Romeo,——-?”
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The New Albanian
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October 2, 2020
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Lloyd "The Highwayman" Wimp, who sadly left us on November 12, 2010, was an old acquaintance of my 1990s-era pub madness who became a...
Prague’s concrete paneláks aren’t finished yet.
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The New Albanian
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October 1, 2020
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Having grown up under the tutelage of a father who went out of his way to avoid urban areas, and this being America, my...