Level Up Bakery announces it will be closing.


Regrettably, the Level Up Bakery at 1001 Vincennes Street (right across from New Albany High School) has announced its imminent closing.

The text from Friday’s Facebook post follows; it mentions the possibility of another two Saturdays of business in February during the winding-down, but it might be best to check the page first.

I concede to feeling personally culpable in the sense that we didn’t go there often enough. My alibis are familiar. We don’t go out as much as before … there are so many places to choose from nowadays … and because of Pints&union my orientation is toward downtown. I tried the best I could to let people know Level Up was there. In the end, small independent business is an extremely hard nut to crack.

Were it otherwise, and the chains the ones to fail — not the indies.

Level Up Bakery is feeling sad.

February 14 at 2:22 PM

This is the post we’ve been dreading, but we’ve finally finished everything we needed to in order to be able to make the announcement. We are closing our doors at the end of this month. There are many things we can say were the stepping stones of this moment, but in the end it all comes down to there was no traffic. We have loved every minute we were here with the amazing people we had. We loved the kids from across the street. We loved the game nights that we had, and all of the fun stories that came out of them. We had so many plans that we couldn’t wait to bring to life, but in the end we won’t be able to do them. We have plans with MESA kitchen during the month of March, and those we will still do, but there will be no physical location for us. We might be able to do the Farmers Market during the summer, but it all will come down to how this all rides out in the next couple of weeks.

With that being said, we WILL be open on Saturdays so that we can try and push out all of our food and have a smooth closing. We haven’t decided on what to do with the equipment yet, but if you or anyone you know is interested then PM us here. And although our business didn’t succeed here, maybe another one can. So if you know of someone that is looking for a place to start a business and needs some good neighbors (seriously, these people are amazing and will do anything and everything to help you out too) hit us up as well and we’ll get you started. We were going to release this video when we were ready for March, so now we will just do it for fun. Again, we are still doing the MESA kitchen things, just no bakery here on Vincennes 😞 You all have been awesome. Stay awesome, stay nerdy, and keep an eye out for us with Nerd Louisville doing some game nights there running games and having fun. Love you all.


  1. That's a shame. Owned by a local New Albany man. Brother of Bill Duggins that I went to school with. The things that I purchased there were always awesome. I will miss it.