These handy visuals illustrate “The Ripple Effect When You Shop Local.”

Business owners, it’s a big, unanswered question.

Downtown business owners: Would you rather Jeff Gahan “brand” you with his cult of personality, or “brand” yourselves with your own collective identity?

If the latter, then …

ON THE AVENUES: There has never been a better time for an Independent Business Alliance in New Albany.

Now for a few facts for business owners and holiday shoppers alike.

The Ripple Effect When You Shop Local (Infographic)

Advocates for Independent Business

When you choose locally owned businesses for your shopping, you create a ripple effect. It starts with your own experience, and the benefits that you get from shopping at independent stores, like getting to rely on local retailers’ expertise.

But then, the effects keep going. By shopping at local stores, you connect with your community. You strengthen your local economy. And finally, as the circle of ripples extends out, you cast a vote for the American dream.

Here’s what happens when you shop with a locally owned business — starting with you.