Orwell somersaults as tolling becomes a “brand,” with or without Astroglide.

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NAC’s Jeff Gillenwater has posted a tolling compendium. We hate to say it, but we told you so.

Bridge Toll Rates


With a transponder
• $1 for frequent users in non-commercial vehicles.
• $2 for passenger vehicles.
• $5 for a medium truck.
• $10 for a heavy truck.


Registered video of license plate
• $3 for passenger vehicles.
• $6 for a medium truck.
• $11 for a heavy truck.


Unregistered video of license plate
• $4 for passenger vehicles.
• $7 for a medium truck.
• $12 for a heavy truck.

These are one-way prices, folks.

Meanwhile, WFPK surveys the carnage here, but the News and Tribune’s Elizabeth Beilman has a better sense of the pure, irony-free sleaziness involved with today’s revelation of tolling details.

‘RiverLink’ unveiled as new bridges tolling brand

RiverLink is the brand Ohio River Bridges Project officials created for the Louisville and Southern Indiana tolling system, narrowed down from a list of hundreds of names and logos.

“The RiverLink brand is what will bring our communities together by bringing a stronger link,” said David Talley, innovative finance manager for the Kentucky Transportation Cabinet.

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